Add leads to a campaign
Add the leads you pick, or every lead matching your filters, to an email campaign, a LinkedIn campaign or a Google Ads audience, without building an automation.
Automations add new leads to your campaigns automatically. When you want to choose the leads yourself, add them from the Leads table: a few, a page, or every lead matching your filters.
- Tick the leads. To take every lead matching your filters, not only the page you see, tick the box in the header and choose all pages.
- Add to campaign ▾ → pick Email campaign, LinkedIn campaign or Google Ads audience.
- Pick the campaign → Add N leads.
It runs in the background: a small panel bottom-left shows the progress (you can minimize it). You can keep working, change page or close the tab; we email you when it is done.
Common questions
Which campaigns can I pick? Only active ones: a paused email or LinkedIn campaign is listed but greyed out. Resume it in Engage first. A Google Ads campaign needs its audience list; it is created when you save the campaign.
Why were some leads skipped? A lead is skipped when it is already in that campaign, or when it has nothing to send to: no email address for an email campaign or Google Ads, no LinkedIn profile for a LinkedIn campaign. The finished panel and the email show how many were added and skipped.
Which email is used? The same one the lead's one-by-one Add to campaign button uses: the business or personal email, following your website's audience setting. The lead starts the sequence at email 1.
Meta Ads and LinkedIn Ads say "Coming soon". Adding leads to those audiences by hand is not available yet. An automation can already send them.
How do I re-run automations or qualifications on some leads? Tick the leads → Rerun automations (pick which automations) or Rerun qualifications (recalculates ICP scores and AI answers). Both run in the background the same way.
How do I send the next email to some leads now, or move it? Tick leads that are already in an email campaign → Reschedule emails (the button shows once a ticked lead is in a campaign). Pick Let System Decide, Send now or Send at Specific Time; the window tells you how many of the leads have an email waiting. Send now starts right away in the background: keep working, and the panel bottom-left shows the progress, how many were sent and why any were not. If this takes a mailbox past its daily limit you see a warning with the numbers, but you can still send; going over often can land emails in spam.
Every control on this screen
Leads — Website Visitors (header, tabs, filters, table) · 169 controlsNeeds: leads view
| Website you are looking at ([domain], only with 2+ websites) | Shows information | switch websites with website-switcher |
| Search name, company or domain | Text box | filters the table as you type (?domain=) |
| Date range (Today … All the Time, Custom Range) | Button | picks apply at once; All the Time hidden above 10k leads |
| Custom date range calendar | Shows information | |
| Apply (custom range) | Button | |
| Cancel (custom range) | Shows information | |
| Lead quality NN%+ pill | Shows information | Needs: qualify |
| N leads left (hover for details) | Shows information | opens on hover / focus |
| Export to CSV | Shows information | opens Customize CSV ExportNeeds: leads export |
| Sample data banner | Shows information | |
| Tab: Website Visitors | Shows information | |
| Tab: 3rd-Party Intent | Shows information | |
| Tab: Web Scraping | Shows information | |
| Tab: Prospector (209M contacts) | Shows information | |
| Tab: AI Scout (BETA) | Shows information | |
| Tab: Lists | Shows information | |
| Tab: CSV Exports | Shows information | |
| Rate our Data Quality bar (bottom) | Shows information | |
| Rating faces 1–5 | Button · changes your account | a click sends the rating |
| Dismiss (hide the rating bar) | Button | |
| Tell Us More dialog | Shows information | |
| Tell us why (optional) | Text box | |
| Continue (send feedback) | Button · changes your account | |
| Tracking: domain connected / pixel not detected | Shows information | |
| Pixel removed / not found notice | Shows information | |
| Set up the tracking pixel again | Shows information | |
| Install Tracking Pixel (empty table) | Shows information | |
| Clear filters (Filters Too Restrictive) | Button | |
| Saved views (All leads / view name) | Shows information | |
| Saved views menu | Shows information | |
| Open a saved view | Button | |
| Set default (view) | Button · changes your account | |
| Delete saved view (×, instant) | Opens a panel or page | |
| Name this view… | Text box | only when filters are set |
| Save (view) | Button · changes your account | |
| + Filter | Shows information | |
| Add filter panel | Shows information | |
| Search all filters… | Text box | |
| Close (filters) | Shows information | |
| ICP score: All | Button | |
| ICP score: 70%+ | Button | |
| ICP score: 80%+ | Button | |
| ICP score: 90%+ | Button | |
| ICP score: custom range | Button | |
| Traffic: All (Website Visitors tab) | Button | |
| Traffic: Google Ads | Button | |
| Traffic: Meta Ads | Button | |
| Traffic: LinkedIn Ads | Button | |
| Filters: Scoring & qualification | Button | |
| Filters: Company | Button | |
| Filters: Location | Button | |
| Filters: People & contacts | Button | |
| Filters: Behaviour & signals | Button | |
| Filters: Campaign attribution | Button | |
| Filters: CRM, lists & tags | Button | |
| A filter field (first match; search for it first) | Button | |
| ← All filters | Button | |
| Filter operator (is / is not / contains…) | Drop-down | |
| Filter value (free text) | Text box | |
| Add (filter value) | Button | |
| Search filter options… | Text box | |
| Filter option (tick; first match) | Button | |
| From (range filter) | Drop-down | |
| To (range filter) | Drop-down | |
| Pick an ICP model (ICP model score filter) | Drop-down | |
| Cancel (filter) | Shows information | |
| Apply filter | Button | |
| Active filters | Shows information | |
| Remove filter (×, first chip) | Button | |
| Clear all (filters) | Button | |
| Save as view | Shows information | |
| Customize columns (gear) | Shows information | |
| Customize Table Columns dialog | Shows information | |
| Apply to: Website Visitors | Button | |
| Apply to: 3rd-Party Intent | Button | |
| Apply to: Web Scraping | Button | |
| Apply to: Prospector | Button | |
| Apply to: AI Scout | Button | |
| Apply to: Lists | Button | |
| Apply to: LinkedIn Fans | Button | |
| Select All (columns) | Button | |
| Deselect All (columns) | Button | |
| Search columns | Button | |
| Column tick box (first match; search first) | Button | |
| Close (columns) | Shows information | |
| Cancel (columns) | Shows information | |
| Save Columns | Button · changes your account | |
| Showing X–Y of N | Shows information | |
| Previous page | Button | |
| Next page | Button | |
| Sort by a column (click its header) | Button | |
| Select all (header tick box) | Button | |
| Select page / all leads menu | Shows information | |
| Select leads on this page | Button | |
| Select all leads (every page) | Button | |
| Lead row (click opens the lead details) | Shows information | |
| Row checkbox (select lead) | Tick box | |
| Person cell (hover: email, phone, LinkedIn — copy buttons) | Shows information | |
| Company cell (hover: company information, tags, technologies) | Shows information | |
| Activity cell (hover: Visitor Activity — pages, visits, UTMs, ad source, referrer, ▶ replay) | Shows information | |
| ICP fit score (why this lead scored X) | Shows information | |
| Google Ads audience status | Shows information | only when Google Ads is connected |
| LinkedIn Ads audience status | Shows information | private beta, only when connected |
| Meta Ads audience status | Shows information | private beta, only when connected |
| Automations column (which automations ran for this lead) | Shows information | |
| Re-run Automation (failed automation pill) | Button · changes your account | inside the hover card of a failed automation pill |
| Tags column | Shows information | |
| + Add tag (row) | Shows information | |
| Remove tag (click the tag) | Opens a panel or page | |
| Tag picker | Shows information | |
| Search or create a new tag | Text box | |
| Existing tag (click adds it to the lead) | Button · changes your account | |
| Create new tag: '…' | Shows information | |
| Manage tags (opens the Tags page) | Shows information | |
| Campaign column (which campaign, sequence progress, status) | Shows information | |
| Sequence progress bar (hover: every email + actions) | Shows information | |
| Campaign status chip (hover: what is wrong + the fix) | Shows information | |
| Fix card | Shows information | hover the status chip |
| Fix card main action (Reconnect mailbox / Find email / Add first name / Retry / Change sender / Raise daily limit / Send now / Resume) | Button · changes your account | |
| Fix card second action | Button · changes your account | |
| Reconnect / Resume / Fix (blocked email in the sequence card) | Button · changes your account | hover the sequence bar |
| Reschedule & send | Button · changes your account | hover the sequence bar |
| Open in Engage | Shows information | hover the sequence bar |
| Remove from campaign | Opens a panel or page | hover the sequence bar; asks to confirm in the cell |
| Remove (confirm removing from campaign) | Opens a panel or page | |
| Campaign status link (Resume / Retry / Open …) | Button · changes your account | |
| Add to campaign / Add anyway (Not in a campaign) | Shows information | |
| Enable campaign (campaign paused) | Button · changes your account | |
| Open campaigns | Shows information | |
| Add details (missing field) | Shows information | |
| Retry (automation failed) | Button · changes your account | |
| Engage with them (locked on Trial) | Shows information | |
| Your first campaign, set up by us — upgrade | Opens a panel or page | |
| Row ⋮ menu | Shows information | |
| Remove Lead | Opens a panel or page | asks "Do you wish to remove this lead?"; permanent, restores 1 credit while the monthly removal quota lasts |
| Confirm remove lead | Opens a panel or page | |
| Cancel remove lead | Shows information | |
| Block company from automations | Opens a panel or page | instant, no confirm; to hide from leads entirely use a Qualify Exclude rule |
| Block person from automations | Opens a panel or page | instant, no confirm |
| N selected (selection toolbar) | Shows information | |
| Selection toolbar (bulk actions) | Shows information | |
| Add to list ▾ (selected leads) | Shows information | |
| Add to campaign ▾ (selected leads, or every lead when all pages are selected) | Shows information | |
| Add to campaign menu: email campaign, LinkedIn campaign, Google Ads, Meta Ads / LinkedIn Ads (coming soon) | Shows information | |
| Email campaign (pick a campaign next) | Shows information | |
| LinkedIn campaign (pick a campaign next) | Shows information | Coming soon unless LinkedIn accounts are enabled |
| Google Ads audience (pick a campaign next) | Shows information | Coming soon for white-label and LTD-only accounts |
| Meta Ads audience (coming soon) | Opens a panel or page | |
| LinkedIn Ads audience (coming soon) | Opens a panel or page | |
| ‹ Back to the channel list | Shows information | |
| Campaign to add the leads to | Shows information | |
| Add N leads (runs in the background, shown in the bottom-left tray) | Button · changes your account | |
| Add to list menu | Shows information | |
| Existing list (adds the selected leads) | Button · changes your account | |
| New list name… | Text box | |
| Create (new list with the selected leads) | Button · changes your account | |
| Remove from list (inside a list) | Opens a panel or page | no confirm |
| Delete (selected leads) | Opens a panel or page | instant, no confirm |
| Reschedule emails (selected leads) | Shows information | only when a ticked lead is already in an email campaign; hidden when all pages are selected |
| Rerun qualifications (selected leads) | Shows information | only with ICP scoring |
| Rerun automations (selected leads) | Shows information | only with automations |
| Retrigger dialog | Shows information | |
| Retrigger Automations | Button | |
| Retrigger Qualifications | Button | |
| Select all / Deselect all automations | Button | |
| Automation checkbox | Button | |
| Also retrigger automations that already succeeded | Button | |
| Cancel (retrigger) | Shows information | |
| Start Retrigger | Button · changes your account |