# Add leads to a campaign

> Add the leads you pick, or every lead matching your filters, to an email campaign, a LinkedIn campaign or a Google Ads audience, without building an automation.

Every section below does the same job: in the dashboard (Guide), from your code (API) or through an AI assistant (MCP).

## Guide — In the dashboard

Source: /docs/leads/add-to-campaign

Automations add new leads to your campaigns automatically. When you want to choose the leads yourself, add them from the Leads table: a few, a page, or every lead matching your filters.

1. **Tick the leads.** To take every lead matching your filters, not only the page you see, tick the box in the header and choose all pages.
2. **Add to campaign ▾** → pick **Email campaign**, **LinkedIn campaign** or **Google Ads audience**.
3. **Pick the campaign** → **Add N leads**.

It runs in the background: a small panel bottom-left shows the progress (you can minimize it). You can keep working, change page or close the tab; we email you when it is done.

### Common questions [#common-questions]

**Which campaigns can I pick?**
Only active ones: a paused email or LinkedIn campaign is listed but greyed out. Resume it in [Engage](/docs/engage) first. A Google Ads campaign needs its audience list; it is created when you save the campaign.

**Why were some leads skipped?**
A lead is skipped when it is already in that campaign, or when it has nothing to send to: no email address for an email campaign or Google Ads, no LinkedIn profile for a LinkedIn campaign. The finished panel and the email show how many were added and skipped.

**Which email is used?**
The same one the lead's one-by-one **Add to campaign** button uses: the business or personal email, following your website's audience setting. The lead starts the sequence at email 1.

**Meta Ads and LinkedIn Ads say "Coming soon".**
Adding leads to those audiences by hand is not available yet. An [automation](/docs/automations) can already send them.

**How do I re-run automations or qualifications on some leads?**
Tick the leads → **Rerun automations** (pick which automations) or **Rerun qualifications** (recalculates ICP scores and AI answers). Both run in the background the same way.

**How do I send the next email to some leads now, or move it?**
Tick leads that are already in an email campaign → **Reschedule emails** (the button shows once a ticked lead is in a campaign). Pick **Let System Decide**, **Send now** or **Send at Specific Time**; the window tells you how many of the leads have an email waiting. **Send now** starts right away in the background: keep working, and the panel bottom-left shows the progress, how many were sent and why any were not. If this takes a mailbox past its daily limit you see a warning with the numbers, but you can still send; going over often can land emails in spam.

### Every control on this screen [#every-control-on-this-screen]

<ScreenControls screens={["leads"]} />