Suggested Contacts
The company that visited, plus the right person to talk to there: how it works, how to make them good, and GDPR.
A Suggested Contact (blue in your leads) is the company that visited your website, plus the person there you should talk to, chosen by the job titles you sell to. It is the rule in the EU and the EEA, and the fallback everywhere else when we cannot name the Exact Visitor.
How it works
Someone browses from their company's network A director at a German manufacturer opens your pricing page from the office, on the company's connection.
We never try to name them Under GDPR a person's identity is protected, so for EU and EEA visitors we do not try to work out who clicked. There is no setting to change this.
We look the connection up in public business registries Company networks are publicly registered. The visit resolves to the company in under a second: name, domain, industry, size, location, plus every page they read.
We suggest the right person there Whoever visited is rarely the one who signs. You tell us the job titles that buy from you, and we find that person at the company: name, role, verified business email, LinkedIn. One contact, every time.
Make suggested contacts good
They are only as good as your job titles. In Qualify → Scoring models, open your model and add at least five titles you sell to (Founder, CEO, Head of Marketing, VP Sales…), with a second choice: if the exact title does not exist at that company, we still give you someone who makes sense rather than a company with nobody to write to. The titles are used only for suggested contacts, never to change an exact visitor.
Writing to a suggested contact
The company and the pages it read are real; the contact is the right person to talk to about them, not necessarily the one who clicked. So write about the topic of those pages, never about the visit.
GDPR: is it legal?
Yes. Each kind of lead is built for the law where the visitor is.
- Suggested Contact (EU/EEA): we process business data about a company and people acting in a professional capacity. The basis is GDPR Article 6(1)(f), legitimate interest: you may contact a decision-maker at a company that has shown interest in what you sell, as long as the message is relevant and easy to opt out of. Every B2B outreach runs on this basis.
- Exact Visitor (outside the EU/EEA): the identity comes from people who opted in through our partner network. That consent is the basis under CCPA and CPRA. Selling into California? Follow the California privacy setup.
- On your website: a line in your privacy policy and an entry in your cookie policy. Using a consent banner? Put the pixel in the marketing category (which category to choose).
- On our side: our Data Processing Agreement applies automatically under the Terms, with Standard Contractual Clauses for transfers; sign a copy under Settings → Compliance. Anyone can opt out at happierleads.com/opt-out, and visitor privacy requests (access, deletion) are handled for you.
- Your part: how you contact people (the sender, the reason, the unsubscribe) sits with you.
The full answer, with wording to paste: Is it legal to identify website visitors? and Do I need visitor consent?
Common questions
Is a Suggested Contact the person who visited? No. It is a person at the company that visited, chosen by your job titles.
Can I switch on exact visitors for the EU? No. GDPR protects a person's identity, so there is no setting for it.
Why is the suggested contact not who I expected? They come from your job titles. Add at least five, with a second choice, in Scoring models.