Ads audiences
Show ads to the people who visited your website: send them to Google, LinkedIn and Meta Ads as audiences.
Connect Google, LinkedIn or Meta Ads under Integrations → Paid Ads, link a campaign under Engage, and your identified leads are added to its audience (for Google Ads, by an automation with the Push to Google Ads action).
- Integrations → Paid Ads: connect the ad account.
- Engage → Google Ads / LinkedIn Ads / Meta Ads: link a campaign.
- Automations: for Google Ads, add the Push to Google Ads action so matching leads join the audience.
Every control on this screen
Every button, field and switch, with what it does.
Engage › Google Ads · 10 controlsNeeds: campaigns
| Create your first campaign (link a Google Ads campaign) | Shows information | |
| Google Ads campaign to link | Button · changes your account | The campaign must exist in Google Ads first. |
| Retry loading campaigns | Shows information | |
| Link Campaign | Button · changes your account | |
| Cancel (link campaign) | Shows information | |
| Google Ads campaigns table | Shows information | |
| Campaign on/off | Button · changes your account | |
| Open campaign | Shows information | |
| Open in Google Ads | Shows information | |
| Delete campaign | Opens a panel or page |
Engage › Google Ads campaign · 8 controlsNeeds: campaigns
| Back to campaigns | Shows information | |
| View in Google Ads | Shows information | |
| Overview (impressions, clicks, spend) | Shows information | |
| Contacts tab | Shows information | |
| Add contacts | Shows information | |
| Contacts (CSV, one per line) | Text box | |
| Add contacts (push to Customer Match) | Button · changes your account | |
| Cancel (add contacts) | Shows information |
Engage › LinkedIn Ads audiences · 8 controlsNeeds: campaigns
| Create your first audience | Shows information | Open the LinkedIn Ads channel tab on Engage first. |
| Audience name | Text box | |
| Create audience | Button · changes your account | Creates the audience on LinkedIn Ads too. |
| Cancel (new audience) | Shows information | |
| LinkedIn Ads audiences table | Shows information | |
| Audience status (Ready / Matching / Too small…) | Shows information | LinkedIn needs 300+ matched people, Meta about 100+. |
| Open in the ad manager | Shows information | |
| Delete audience | Opens a panel or page | Also removed on the platform. |
Engage › Meta Ads audiences · 8 controlsNeeds: campaigns
| Create your first audience | Shows information | Open the Meta Ads channel tab on Engage first. |
| Audience name | Text box | |
| Create audience | Button · changes your account | Creates the audience on Meta Ads too. |
| Cancel (new audience) | Shows information | |
| Meta Ads audiences table | Shows information | |
| Audience status (Ready / Matching / Too small…) | Shows information | LinkedIn needs 300+ matched people, Meta about 100+. |
| Open in the ad manager | Shows information | |
| Delete audience | Opens a panel or page | Also removed on the platform. |
Integrations › Paid Ads · 20 controlsNeeds: integrations
| Google Ads card | Shows information | |
| Connect with Google | Button · changes your account | Google OAuth redirect; returns to ?tab=paid-ads. |
| Google Ads connected badge | Shows information | Google Ads is already connected. |
| Disconnect Google Ads | Opens a panel or page | Acts on one click, no confirm. |
| Change Google Ads account (gear) | Shows information | |
| Google Ads account picker | Button · changes your account | Saves the moment an account is picked. |
| Cancel (change account) | Shows information | |
| Retry loading Google Ads accounts | Shows information | |
| LinkedIn Ads card | Shows information | |
| Connect with LinkedIn Ads | Button · changes your account | OAuth redirect. |
| LinkedIn Ads connected badge | Shows information | LinkedIn Ads is already connected. |
| Disconnect LinkedIn Ads | Opens a panel or page | Acts on one click, no confirm. |
| LinkedIn Ads ad account picker | Button · changes your account | Saves the moment an account is picked. |
| Retry loading LinkedIn Ads ad accounts | Shows information | |
| Meta Ads card | Shows information | |
| Connect with Meta Ads | Button · changes your account | OAuth redirect. |
| Meta Ads connected badge | Shows information | Meta Ads is already connected. |
| Disconnect Meta Ads | Opens a panel or page | Acts on one click, no confirm. |
| Meta Ads ad account picker | Button · changes your account | Saves the moment an account is picked. |
| Retry loading Meta Ads ad accounts | Shows information |